Your Business X Flodesk *handshakes*
If you’ve been around for a while, you’ll know how much of a Flodesk fan I am. I made the switch over to their email marketing platform fairly early on in my small business journey, and can honestly say with my whole chest that I’ve loved every email I’ve sent since.
As someone who has walked the walk of both product, and service-based businesses, I understand the challenges of finding simple, effective tools that don't need endless hours of training to get right. I was so excited by Flodesk’s potential to create truly gorgeous on-brand comms that I uncovered an ~unexpected but very real~ love for email marketing.
Flodesk is designed with small businesses and independent creators in mind, so beyond the delicious design possibilities, everything about Flodesk is intuitive; their UX is a small business owners’ dream. They’ve totally simplified the process so there’s really no need to spend hours swatting up on their [brilliantly concise] guides, from the get-go you can focus on what you do best — running your business.
The results were absolutely incredible for my independent magazine. Saving me hours each week while boosting sales and nurturing a really engaged community. It’s no surprise that so many of my clients love it too!
Beautiful Templates at Your Fingertips
One of Flodesk's standout features is its done-for-you templates. Whether you're launching a new product, sharing a blog post, or sending a newsletter, there's a template to suit your needs. If you're not ready to hire a designer, these templates offer a professional look with minimal effort.
For those seeking a more personalised touch, I specialise in creating unique templates tailored to your brand. Once designed, these templates are incredibly easy to maintain, ensuring your emails consistently reflect your brand's identity without any added stress.
Simplifying Your Communication Strategy
Overwhelm is a common side effect of trying to action a communication strategy. You’ve got the ideas, but between client work, deadlines, and everything else on your plate, actually making it happen? That’s where things often stall. Weeks, or even months can slip by without writing so much as a subject line.
My approach, both in my business and with clients, is all about creating focused, strategic to-do lists that cut through the noise. The kind that helps you lock-in on the next right step to build real momentum toward your goals.
The key is a comms plan that’s manageable and totally aligned with your objectives. Overwhelm is not invited. Flodesk’s clean, user-friendly platform makes it easy to schedule emails, segment your list, and track what’s working — all in one place. When used strategically, it can quickly become the most powerful tool in your marketing mix.
If you’re not sure which actions will actually lead to real progress, check out my guide to planning or book-in for a strategy session. We’ll turn that list of goals and ideas into a clear, simple plan you’ll actually enjoy working to.
An Email Marketing Success Story
Integrating Flodesk into my business was a game-changer. The automated nurture sequences worked tirelessly, generating revenue as I slept. Every single email sent resulted in sales, a stark contrast to the unpredictable returns from my social media efforts — we can all relate to the struggle there, right? While social media absolutely has its place, the direct connection to my audience and higher conversion rates were just too good not to take seriously.
Email marketing was by far the most lucrative channel for marketing my own small business. With an average click rate of 27% we made sales with every email sent. See more about my results, and those of my clients here →→→→→→→
Affordable Pricing for Growing Businesses
Limited budgets often hold small businesses back from diving into email marketing. A lot of platforms charge based on how many subscribers you have or how many emails you send each month, that can get overwhelming (and expensive) pretty quickly.
Flodesk had this figured out from the get-go, with simple, affordable pricing and a genuine strategy to bring their community along for the ride. They’ve built a great not-so-little community on Facebook, regularly take on user suggestions, and reply to every support question with clarity and genuine care. You really get the sense they want it to work for you, no matter what kind of business you run.
Unlike most platforms that hike prices as you grow, Flodesk gives you unlimited subscribers and emails for a flat fee. No surprises, no stress — just a beautiful, easy-to-use platform that grows right alongside your business. It’s been such a win for design-led businesses, venues, and creative independents like me.
Explore Flodesk for *Free*
Another lovely thing about Flodesk’s approach is that they let you explore the full platform for free, and only charge you once you hit send on your first email. So go on, have a play with their templates, get a feel for how intuitive it is, and picture how incredible your offers will look when presented in such a beautiful, inviting way.
Ready to give it a go?
With my link you can enjoy 50% off your first year, which is plenty time to see the incredible results it could have for your business.
