Copywriting.
I've spent the last 10 years immersed in the publishing industry working with brands and organisations to create dreamy publications that give tangibility, kudos and legacy to their endeavours.
I specialise in growing audiences, cultivating communities and compelling them to act through powerful, relevant and engaging copy across a variety of platforms.
My work spans both long-form research pieces, content marketing and creative storytelling. I’m comfortable with most subjects and my clients range from art, design and swoony interiors to charities and well-established corporate organisations.
Medium: Print & Online, Delicate Rébellion
Subject: Design, Fashion, Sustainability
Theme: Artist Profile
“I didn’t know how to thread a sewing machine at the beginning and just winged it by learning from my peers hoping none of the tutors would notice.”
In Print.
Most of my work in the past half-decade is published via Delicate Rébellion. An independent magazine project spanning four years and eight printed publications. Distributed globally to a dedicated and creative readership.
Guides, Lifestyle & Community building
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Social/Web/Email Campaign
The Elopement Society
Encouraging more engagement and support from The Elopement Society community through supplier spotlights to be shared as part of the #locallovemakers campaign. April 2023.
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Lifestyle + Community
Delicate Rébellion
Exploring a range of themes as Editor of an independent print magazine. Specialising in the arts and supporting creatives to confidently market and sell their work.
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Website Article /SEO
Dick’s Edinburgh
A photoseries guide to Edinburgh’s hidden retreats for those looking to escape the noise and find some calm amidst the chaos of the Edinburgh Festival.
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Website Article/SEO
Dick’s Edinburgh
Take a closer look at select garments from Casey Casey’s collection. This series of articles formed the basis of a newly implemented digital strategy for Dick’s.
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Email Templates/Nurture Series
Dick’s Edinburgh
Redesigned templates, landing pages and implemented a nurture series that has seen Dick’s subscriber count, open and click rates double in 3 months.
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Website Article/SEO
Lifehouse Hotel + Spa
Provided a series of five website articles that would inspire a more valuable approach to writing the Lifehouse careers blog with templates and future content ideas.
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Website Article /Collaboration
Dick’s Edinburgh
Invited local contemporary artist, Kevin Harman to become part of Dick’s AW23 campaign which resulted in richer content providing more value to the campaign overall.
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Website Article/SEO
Dick’s Edinburgh
A guide to layering for the winter seasons. An article profiling the designer, Casey Casey and their collection. Offering faraway customers more insight into each piece.
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Website Copy/Editing/SEO
Dick’s Edinburgh
Working the words of Designer Izabella Doyle into a webworthy article to introduce the new collection from Wright + Doyle. Part of a wider campaign for the store.
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Guide
No Issue
In collaboration with noissue for Delicate Rébellion, I was asked to write an article that would help creatives find their way to a more sustainable practice, and another nodding to community.
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Web Copy + Sales Pages
Solen Collet
As part of a wider web build project, I undertook a full SEO re-write of content, created sales pages and sub-blogs and visuals for various packages to support Solen’s multi-faceted business.
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Socials + PR
Ltd Ink Corporation
Positioning, PR and socials for Ltd Ink’s living installation. An underground community market combining contemporary art, crafts and traditional bric-a-brac.
A big red book for the Super Power Agency.
Client: Super Power Agency
Medium: Print, 196 pages
I was commissioned to produce a book that would communicate the work of the Super Power Agency. The purpose? To engage educators, policymakers and volunteers as well as encourage donations from potential funders. A calling card, of sorts.
Editorial Direction
Longform articles
Tone of Voice
Interviews
Art Direction
Production Management
Ghost writing.
I find the words for people who find writing tough.
Time restrictions, dyslexia or lack of confidence in writing, looming deadlines and English as a second language are all reasons clients have requested this service. Always delivered discretely, the outcomes are never shared without explicit permission.
Landing pages + websites.
I craft compelling copy that inspires humans to act.
Client: Black Palm Official
Brief: Full web copy, policies, product descriptions, four journal entries, email marketing + launch campaign
Client: MHS Studio
Brief: Full web copy, policies, product descriptions, journal + social media
Client: Solen Collet
Brief: Full web copy, various landing pages, policies, product descriptions, journal + social media
Client: Super Power Agency
Brief: Tone of voice, email marketing strategy + intricate nurture series
Reports, Audits + Presentations
Whatever the purpose of your document, I create structured copy that is accessible and easy to digest.
Every report, audit and presentation I work on is written with scope, or suggestion for editorial design.
Writing & Comms Resume
The Marketing Society Scotland
I was responsible for strategising and implementing individual comms strategies for events in addition to regular member updates via web, Linkedin, Twitter and email marketing.
Lux Events
I worked with Lux Events as Comms and Design Manager until I took the leap to self-employment in 2018. I was responsible for strategising all comms and event collateral to support the success of events. Clients included; TEDx, Marketing Society Scotland, The Hunter Foundation, Highlands and Islands Food & Drink, The Obama Foundation, Volvo and Edrington.
Grange Publications
I worked with Grange for five years, devising page plans, researching, curating content and pictures for licensed commercial publications. Titles included Premier League football teams; Chelsea, Arsenal, West Ham, Rangers + Celtic and various music artists including Justin Bieber and One Direction. A teenage dream!